The gift of life is the greatest gift anyone could ever give. Consider becoming an organ, eye and tissue donor and register your decision at LifeShareOK.org.
Organ Donation isn't something people generally talk about and most people don't know how to become one. Our challenge was to create a video that would educate, persuade, and engage viewers so that they would sign up and become an organ donor.
Our solution was to show a conversation between a father and daughter about the importance of Organ Donation. We wanted to touch home by revealing how the father is able to share some of life's greatest moments with his daughter because he was a recipient of an organ donation. We didn't want a tear jerker but something relatable, something that would bring the message home in a persuasive way.