View

Media

Set a course for success with our media masterminds.

Media Circle Icon

In modern media buying, the possibilities are infinite. Our specialists scan the media universe to develop the perfect plan for you.  We seamlessly integrate digital and traditional media to build campaigns that cut through the noise and deliver measurable results.

Media Planning

Establish Goals + KPIs

Flight’s media team establishes aggressive campaign goals designed to meet or exceed your business objectives. Then, we put key performance indicators in place to make sure your campaign is crushing it.

Media Channel Evaluation + Recommendation

The media landscape is jam-packed with virtually endless channels. We create marketing campaigns that achieve maximum impact with your audience. 

Audience Saturation + Budget Guidance

Calculating reach and frequency is a lot like Goldilocks porridge. Not enough, and your results suffer. Too much, and you’re wasting money. We build marketing campaigns and budgets to get the best of both worlds. 

Comprehensive Media Plan Creation

This is where the magic comes together. We build an integrated media campaign that reaches your audience at home, in the car, across devices — wherever they happen to be. 

Media Solutions

Traditional MEDIA

From Google to your local TV affiliate, we live where your audience lives. Our marketing campaigns span the full gamut of platforms to get your message in front of the right eyeballs at the right time.

DIGITAL MEDIA

We are social natives and digital virtuosos. Our team integrates these two powerful channels to retarget audiences across the web and blow your marketing objectives out of the water.

Precision Audience Targeting

Forget guesswork. Our media pros ensure your message is exactly where your potential customers see it. We leverage thousands of targeting parameters—including lifestyle, geography, age, and behavior—to hone in on your ideal customer with laser-like precision.

Reporting

We don't just report numbers; we tell the story of your media campaign's performance, using every data point to provide actionable insights. This continuous analysis allows us to optimize and adjust your strategy in real-time, ensuring your investment is always working harder and flying higher.

Media Buying

Vendor Negotiation

When it comes to your money, we never back down. Our media buying team goes toe-to-toe in negotiations to get you the very best rates on media buys. 

Campaign Execution + Ad Trafficking

Your marketing plan deserves expert deployment. We handle the heavy lifting, launching comprehensive campaigns that span digital marketing and traditional marketing channels with seamless integration. We don't just "traffic" ads; we strategically place your creative assets with meticulous attention to every technical specification. 

Continuous Management + Optimization

Our media experts constantly track performance, translating the data story into immediate action by optimizing and adjusting the media plan. This ensures dollars are always moved to the highest-performing areas to maximize leads and conversions.

Featured Work

View Case Studies
Oklahoma Golf Trail

Oklahoma Golf Trail

All
Film
Strategy
Design
Web
Chickasaw Country

Chickasaw Country

Film
Design
Media
Strategy
All
Fowler Automotive

Fowler Automotive

Film
Media
Strategy
Design
All
Winter Realms

Winter Realms

Design
Media
Strategy
Web
All

What to Know About Media.

What does Flight’s media planning and buying team do?

Our media team determines where, when and how often your advertising should appear to reach the right audience and achieve your business goals. Flight develops media strategies, recommends channels, allocates budgets, negotiates placements, launches campaigns and continually optimizes performance.

What is the difference between media planning and media buying?

Media planning determines the strategy behind your advertising—who you need to reach, which channels can reach them effectively, how much you should invest and how those channels should work together. Media buying puts that strategy into action by negotiating rates, purchasing placements, trafficking creative and managing campaigns.

How does Flight decide which media channels to use?

Flight starts with your audience and business objectives rather than a predetermined list of channels. We evaluate audience behavior, geography, available media, reach, frequency, cost and campaign goals to determine the right mix of traditional, digital and programmatic media.

Does Flight handle both traditional and digital media?

Yes. Flight develops integrated campaigns across traditional and digital channels, including television, paid search, paid social, programmatic advertising and other media opportunities. We build the mix around where your audience is most likely to see, hear and respond to your message.

How does Flight determine the right media budget?

Flight considers your objectives, audience size, geography, available channels, media costs and the reach and frequency required to make an impact. We use those factors to recommend a budget designed to generate meaningful exposure without unnecessarily oversaturating your audience.

Can Flight target specific audiences with digital advertising?

Yes. Flight uses audience targeting capabilities such as geography, demographics, interests, behaviors and other relevant data to focus digital advertising on the people most likely to respond. Targeting strategies vary by platform, campaign and available audience data.

How does Flight measure media campaign performance?

Flight establishes campaign goals and key performance indicators before the campaign launches. We track performance throughout the campaign, interpret the data and provide reporting that connects media activity to meaningful outcomes such as traffic, leads, conversions and other business objectives.

Does Flight optimize media campaigns after they launch?

Yes. Media planning doesn’t stop when the campaign goes live. Flight continually monitors performance and adjusts audiences, placements, channels and budget allocation when opportunities arise to improve results and make your media investment work harder.

Does Flight provide media planning and buying in Oklahoma City?

Yes. Flight is a full-service marketing and advertising agency headquartered in Oklahoma City. Our media team plans, buys and manages advertising campaigns for organizations throughout Oklahoma and across the United States.

Work With Flight

Let's take
your brand
to new heights.

Get Started

hello@flight.agency

405-429-7575

204 N Robinson Ave.
Suite 1700
Oklahoma City, OK 73102

Flight on LinkedIn
Flight on Vimeo
Flight on Instagram
Flight on Facebook
Flight certified Great Place to Work 2022-2023 BadgeFlight runs on EOS
Flight Agency OKC is a Google Partner, demonstrating expertise in Google Ads and other Google products
TermsPrivacy PolicyCookie Policy