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Strategy

Prepare for liftoff with a savvy marketing strategy.

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Effective marketing solutions are at the heart of everything we do. From day one, we put the industry’s best strategists by your side to build a blueprint for success, starting with a deep dive into your core business objectives. From discovery and defining those measurable goals to full marketing campaign execution, they’ll guide you to demonstrable prosperity and growth.

Market Research

SWOT Analysis

At our core, we are business consultants who specialize in marketing. Our strategists perform a SWOT analysis with an eye for unexpected variables so we can develop marketing solutions to move your business forward. 

Competitor Analysis

Competitor analysis lays the foundation for market dominance. As an elite digital marketing agency in OKC, we evaluate the competition from every angle to see what they’re doing right – and where they’re vulnerable. 

Target Audience Research

What’s your audience like when no one’s looking? What are their unspoken beliefs and preferences? We use demographics and psychographics to identify your ideal customer. 

Persona Development

Personas turn all that audience data into imaginary characters we can relate to. Imagine writing a marketing campaign for your favorite TV character. Personas help us enter the mind of the audience to ensure our marketing plan is hitting the right audience. 

Marketing Plans

Goals

To supercharge your business, we write a marketing plan using the GOST model: Goals, (Measurable) Objectives, Strategies and Tactics. Your goals are grand, vision-casting targets that are the North Star of your marketing operations.

Measurable Objectives

What does winning look like? Your measurable objectives tell you just that. Objectives are business outcomes like revenue, closings, or subscriptions that measure the success of your marketing solutions.

Strategies

Your strategy is your plan to win on a playing field of YOUR choosing. It is a clear battle plan to outmaneuver the competition by taking specific actions. 

Tactics

This is where the rubber meets the road: TV Ads, digital, social, print, direct mailers, billboards. Tactics are what most people think of when they think of marketing. But they’re really the culmination of a meticulous marketing campaign. 

Marketing Strategy

Brand Advocacy

Your marketing strategist is your advocate within our walls. When creative deliverables fall short, your strategist fights on your behalf until the work is stellar – and effective. 

Tactical Alignment

Does your marketing campaign support your strategy? Do your tactics work in lockstep to push audiences down the funnel? Your strategist makes sure everything works together to raise brand awareness.

Reporting + Analysis

Your strategist stays in constant contact to tell you how your marketing campaigns are performing. With detailed reports in hand, they make wicked smart recommendations to improve your marketing performance. 

Account Management

Client Communication

We are communication professionals — to your customers, to the world and especially to you. We are deeply committed to hearing your feedback and keeping you keenly informed.

Internal Team Communication

Your strategist is the quarterback of your award-winning marketing team. They huddle with key players from within our walls to ensure we’re all working from the same playbook. 

Timeline + Budget Management

Your strategist keeps an eagle eye on your budget and timeline to ensure that our team is hitting deadlines and staying within budget. We pride ourselves on keeping open communication on where the project and budget stand. 

Problem Solving + Support

In marketing, challenges come with the territory. We embrace curveballs and the unexpected — and we pivot to keep your marketing campaign running smoothly. 

Featured Work

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The Strategy Behind the Strategy.

What do Flight’s marketing strategists do?

Flight’s marketing strategy team helps organizations determine where to compete, who to reach, what to say and how to turn business goals into effective marketing initiatives. We combine research, planning, creative strategy and ongoing analysis to build marketing programs around measurable business outcomes.

What does Flight’s marketing strategy process include?

Flight starts by understanding your business, market, competitors and audiences. From there, we define measurable objectives, develop the strategies needed to achieve them and determine the tactics that will move your audience to action.

How does Flight research a market before developing a strategy?

Our strategists examine the forces shaping your business, including competitors, market conditions, customer demographics, psychographics, strengths, weaknesses, opportunities and threats. The goal is to understand the market well enough to identify where your brand has the greatest opportunity to compete and grow.

What is the difference between marketing strategy and marketing tactics?

Strategy defines how you plan to achieve a business objective. Tactics are the individual actions used to execute that strategy, such as digital advertising, social media, television, video, direct mail or outdoor advertising. Flight develops the strategy first so every tactic has a clear purpose.

How does Flight measure the success of a marketing strategy?

Flight ties marketing strategy to measurable business objectives such as revenue, leads, subscriptions, sales or other meaningful outcomes. We monitor campaign performance, analyze results and use those insights to continually improve the work.

Does Flight provide both marketing strategy and campaign execution?

Yes. Flight can take a marketing program from research and strategic planning through creative development, media, digital marketing and campaign execution. Our strategists work closely with our in-house creative, film, web and media teams to keep every part of the campaign aligned.

Does Flight provide ongoing marketing strategy and optimization?

Yes. Strategy continues after a campaign launches. Flight monitors performance, provides regular reporting and makes recommendations to improve results as market conditions, audience behavior and business priorities change.

Where does Flight provide marketing strategy services?

Flight is a full-service marketing and advertising agency headquartered in Oklahoma City. We provide marketing strategy and campaign support for organizations throughout Oklahoma and across the United States.

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hello@flight.agency

405-429-7575

204 N Robinson Ave.
Suite 1700
Oklahoma City, OK 73102

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