Oklahoma is more than a destination; it’s a world-class golf experience. Our mission? To prove that while the golf is the main event, the entertainment goes well beyond the fairways. From diverse landscapes to rich cultural attractions, we’re inviting travelers to discover Oklahoma’s unique "Beyond the Green" appeal.
Oklahoma is home to some of the nation’s most storied golf courses — but many travelers had no idea. The state lacked a unifying brand to tie its world-class golf experiences together. Flight listened as tourism leaders explained the challenge: golfers were choosing well-known golf trails in other states while overlooking Oklahoma’s hidden gems. The task was clear — build a destination brand that would capture golfers’ imaginations and draw them to Oklahoma.
We set out to create a brand that elevated Oklahoma’s golf legacy while sparking travel interest from a national audience. Our strategy focused on two key audiences: avid golfers seeking bucket-list courses, and their travel partners looking for dining, lodging and attractions. To compete on a national stage, the brand needed grit, prestige and a touch of adventure — a story only Oklahoma could tell.
Flight built the Oklahoma Golf Trail brand from the ground up. We developed the identity, messaging platform and visual system, anchored by an inspiring tagline: “Every Round is an American Adventure” We then launched an omni-channel campaign spanning paid social, Google Search, display, native advertising, retargeting, print, radio, podcasts, digital audio and merchandise. A robust website served as the hub, connecting travelers with courses, itineraries and enchanting local attractions.
The Oklahoma Golf Trail debuted as a bold, cohesive brand that instantly elevated the state’s golf credentials. It united Oklahoma’s most prestigious courses under one banner, while spotlighting regional experiences that make Oklahoma an unforgettable destination. Along the way, we made Oklahoma into something more than a stopover. We made it a place where golfers could turn a road trip into a full-fledged golf adventure.
Oklahoma is home to some of the nation’s most storied golf courses — but many travelers had no idea. The state lacked a unifying brand to tie its world-class golf experiences together. Flight listened as tourism leaders explained the challenge: golfers were choosing well-known golf trails in other states while overlooking Oklahoma’s hidden gems. The task was clear — build a destination brand that would capture golfers’ imaginations and draw them to Oklahoma.
We set out to create a brand that elevated Oklahoma’s golf legacy while sparking travel interest from a national audience. Our strategy focused on two key audiences: avid golfers seeking bucket-list courses, and their travel partners looking for dining, lodging and attractions. To compete on a national stage, the brand needed grit, prestige and a touch of adventure — a story only Oklahoma could tell.
Flight built the Oklahoma Golf Trail brand from the ground up. We developed the identity, messaging platform and visual system, anchored by an inspiring tagline: “Every Round is an American Adventure” We then launched an omni-channel campaign spanning paid social, Google Search, display, native advertising, retargeting, print, radio, podcasts, digital audio and merchandise. A robust website served as the hub, connecting travelers with courses, itineraries and enchanting local attractions.
The Oklahoma Golf Trail debuted as a bold, cohesive brand that instantly elevated the state’s golf credentials. It united Oklahoma’s most prestigious courses under one banner, while spotlighting regional experiences that make Oklahoma an unforgettable destination. Along the way, we made Oklahoma into something more than a stopover. We made it a place where golfers could turn a road trip into a full-fledged golf adventure.
